It is finally official folks: Apple will be holding their next media event on October 4th at their own campus at Infinite Loop, Cupertino, CA. The event will begin at 10:00 am Pacific Time.

The news comes straight from Apple as the company just sent out invites to media outlets for their event.
We’re really, really glad that Apple has made things official. The number of reports regarding this event, its proceedings and the new product announcements were starting to mess with our heads. This event will end the influx of all those reports; that is until we near potential announcement dates for the iPad 3 and iPhone 6.
This is going to be a very important event for Apple for a couple of reasons: it is the first event that will be under the new CEO Tim Cook who is expected to present the keynote and that it is expected to be where next-generation hardware will be announced.
We have been hearing a lot about this event recently. Two important reports came from All Things D which correctly claimed that the iPhone event would be held in early October and that it would be held on campus in Cupertino, CA unlike previous events which were held in San Francisco.

Via: redmondpie